Casino Introduction
Online Casino Market Potential
Online casinos were the start of the online gaming era. The first one is believed to be started in 1996. During the past years online casinos have risen in popularity and this trend is still holding true in today's day and age. Online Casino business is currently the fastest growing business in the world. According to the gross gaming yield for Sports Betting, Poker, Casino and Bingo estimates of made in January 2009 by H2 Gambling Capital — leading supplier of data and consultancy in the gambling industry — estimates of gross gaming yield for Sports Betting, Poker, Casino and Bingo, by 2005 the gross gaming yield amounted to over $500 million across the globe. Revenue for year 2006 was estimated at over $8–9 Billion.
The revenue grew by compound annual growth rate of 31% to an estimated $4,6 billion in 2008. The estimated value of the global online casino market was $3.2 billion in 2008 and it is forecasted to be growing at over 17% annually to $6.1 billion by year 2012. There are currently well over 2400 online casinos in operation at the time of writing of this website.
Average Online Casino Player Description
Online casino sessions tend to be different for men and women. Women gamble more frequently and for longer periods of time, but spent lower amounts of money than men. Men gamble for shorter, less frequent periods of time however, they playe at higher stake levels. The most important things that people expect from Internet casino websites tend to have implications for finance or security (an attractive bonus system, a variety of games, a large number of deposit methods, the solid reputation of a casino site) which were found to be more important than ambient features such as sound effects, licensing deals or music. It was discovered that the most important thing to online casino players is the bonus.
Basing on eCogra's survey, we can pinpoint several most popular motivations of why people play online casino games:
- Relaxation
- Excitement
- Distraction
- Financial
- Escape
- Socializing
This is what casino site owners should take into consideration when starting their own casino site and planning their marketing promotion campaign. These motivations can best explain why casino business is so profitable and attractive for investors.
Nowadays, the process of launching a profitable online casino site becomes much easier than that of a regular
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